News Releases

Back to News Releases

SunTrust: War for Top Talent Prompts U.S. Businesses to Take Action

Annual business survey shows 93% of surveyed businesses boosting financial, other perks to retain valuable employees

Mar 19, 2019

ATLANTA, March 19, 2019 /PRNewswire/ -- According to the annual Business Pulse Survey by SunTrust, seventy-three percent of surveyed U.S. business leaders say the outlook for their own business is strong. To bolster their competitiveness, business leaders say they are focusing on three top priorities – evolving the technical skills of employees, focusing on cash management, and preparing for potential mergers and acquisitions (M&A). Nearly half of the surveyed employers (46 percent) are highly concerned with attracting and retaining talent, and 93 percent are taking active steps to hire and keep qualified employees.

"Companies are becoming more employee-focused as the talent war continues and the unemployment rate remains at an all-time low," said Jason Cagle, head of Commercial Banking for SunTrust. "Not only are they focused on attracting employees, but also on empowering existing talent. This starts with training employees to address the rise in emerging technologies. This is key to ensure businesses are able to compete for talent and are better positioned to handle changes in the economy."

Business Actions Taken by Companies to Attract/Retain Employees:

  • 45% - Increased Wages 
  • 43% - Increased Benefits 
  • 36% - Offering more flexible work arrangements
  • 31% - Training current employees to fill vacant positions
  • 24% - Hiring more employees that take upfront training
  • 23% - Offering additional recognition programs
  • 17% - Offering College Loan Repayment and/or College Savings Programs

The survey of leaders at U.S. companies reporting annual revenue of $5 million - $250 million found that the pace of technological evolution is driving leaders to make technical training a critical priority in 2019. More than half (54 percent) cited a lag in technology as a top barrier for achieving business goals, a 14-point increase from last year. To adapt to the rise in automation and leverage emerging technologies, more than three in four business leaders (77 percent) plan to invest heavily in learning and development programs that will empower their current workforce to acquire new skills and fill new roles as their companies grow.

SunTrust also found that cash management will be a feature of the short-term strategy of many companies. Financial decision-makers anticipate an increased need to build cash reserves in the upcoming year, with 37 percent planning to use excess cash to pay down debt and 35 percent planning to use excess cash in 2019 to build up their cash reserves. Already, 50 percent of survey participants say they have invested excess cash from Federal Tax Reform back into their businesses.

When looking at their long-term growth strategy, businesses are increasingly turning to M&A. The survey found that 28 percent of middle-market leaders have identified M&A as a top growth strategy, up from 26 percent in 2018 and 20 percent in 2017.

"While companies are continuing to focus on organic growth in the short-term, their leaders are planning to increase M&A activity over the next five years. They see that as a key way to accelerate growth in the long-term. Given the impending wave of retirements of Baby Boomer business owners, we see this as a critical moment for business leaders to look at M&A," Cagle added.

Decision-makers representing more than 500 U.S. small and mid-size businesses participated in the SunTrust/Radius Global Market Research survey fielded January 22February 1, 2019. Survey results have a maximum margin of error of +/- 4 percentage points at a 95 percent confidence level.

About SunTrust Banks, Inc. 
SunTrust Banks, Inc. (NYSE: STI) is a purpose-driven company dedicated to Lighting the Way to Financial Well-Being for the people, businesses, and communities it serves. SunTrust leads onUp, a national movement inspiring Americans to build financial confidence. Headquartered in Atlanta, the Company has two business segments: Consumer and Wholesale. Its flagship subsidiary, SunTrust Bank, operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states, along with 24-hour digital access. Certain business lines serve consumer, commercial, corporate, and institutional clients nationally. As of December 31, 2018, SunTrust had total assets of $216 billion and total deposits of $163 billion. The Company provides deposit, credit, trust, investment, mortgage, asset management, securities brokerage, and capital market services. Learn more at


SOURCE SunTrust Banks, Inc.

For further information: Thomas Crosson, (470) 218-9178