One Million Americans Take Action to Improve Their Financial Confidence
SunTrust Celebrates One Million Participants in onUp Movement
Jan 18, 2017
ATLANTA, Jan. 18, 2017 /PRNewswire/ -- More than one million people have taken action to improve their financial well-being through the onUp movement sparked by SunTrust Banks, Inc. (NYSE: STI). The announcement marks a significant milestone in the company's ongoing efforts to help all Americans achieve financial confidence.
In 2016, with three-quarters of Americans worried about finances, SunTrust put its purpose of Lighting the Way to Financial Well-Being into action with the launch of "onUp," a movement to inspire Americans to take steps to improve their financial health.
"As a purpose-driven company, we are changing the conversation about money and helping to relieve the financial stress people are feeling. Reaching one million people shows that our efforts are on the right track," said Bill Rogers, SunTrust chairman and CEO. "When people are financially confident, they can enjoy what truly matters, and onUp helps them take that first step."
To encourage Americans to take a step toward financial confidence, SunTrust provides free financial resources on onUp.com, including savings calculators, budgeting tools and monthly newsletters with financial advice, along with a "Mental Wealth Quiz" to determine their money personality. onUp.com is available to everyone, regardless of whether they bank with SunTrust.
To reach this milestone, SunTrust worked with non-profit partners such as United Way and Operation HOPE, connected with consumers through banking locations and community programs, and provided tools on onUp.com. Additionally, the company launched a financial well-being program for its teammates. More than 20,000 participated, and more than 80 percent feel in control of their finances upon completion. Its success spurred SunTrust to develop a similar program for employees of client companies.
To learn more about the movement, visit onUp.com.
About SunTrust Banks, Inc.
SunTrust Banks, Inc. is a purpose-driven company dedicated to Lighting the Way to Financial Well-Being for the people, businesses and communities it serves. Headquartered in Atlanta, the company has three business segments: Wholesale Banking, Consumer Banking & Private Wealth Management, and Mortgage. Its flagship subsidiary, SunTrust Bank, operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states, along with 24-hour digital access. Certain business lines serve consumer, commercial, corporate and institutional clients nationally. As of September 30, 2016, SunTrust had total assets of $205 billion and total deposits of $159 billion. The company provides deposit, credit, trust, investment, mortgage, asset management, securities brokerage, and capital market services. SunTrust leads onUp, a national movement inspiring Americans to build financial confidence. Join the movement at onUp.com.
SOURCE SunTrust Banks, Inc.
For further information: Miguel Sepulveda, (404) 813-5336