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SunTrust Leads in Customer Advocacy among Super Regional Banks

PR Newswire
Jul 30, 2013

ATLANTA, July 30, 2013 /PRNewswire/ -- SunTrust Banks, Inc. (NYSE: STI) ranked at the top for Customer Advocacy in the super regional banks category of Market Probe's 2013 Multi-Sector Customer Advocacy Monitor.

"This recognition reflects our commitment to building strong client relationships by offering superior customer service and financial solutions that meet real life circumstances," said Brad Dinsmore, Consumer and Private Wealth Management executive at SunTrust. "Our team has focused intensely on listening to clients and offering appropriate solutions and advice; we are pleased that our clients, who indicated high satisfaction, loyalty and advocacy in this research, appreciate the unique value proposition offered by SunTrust." 

Market Probe's 2013 Multi-Sector Customer Advocacy Monitor is a national consumer survey of 6,000 households that rated recent customer and brand experiences on three key factors: satisfaction, net promoter score and advocacy.  More than 80 leading U.S. companies were included in the national study.  This marks the second time SunTrust has won top scores in the survey's super regional bank category.

Since 2010, Market Probe has ranked the largest U.S. retail banks based on the percentage of customers that actively advocate for their bank to others. Their research has demonstrated that those banks with the largest percentage of Advocates within their customer base will realize more per-customer revenues.

Market Probe will present the results of the 2013 Customer Advocacy Monitor at the IQPC 2013 Digital Marketing Exchange in San Francisco, Calif., to be held Sept. 22 - 24, 2013.

The Market Probe study comes on the heels of a recent SunTrust survey of more than 30,000 clients that found nine out of ten clients would recommend SunTrust to their friends and family.

About SunTrust Banks, Inc.
SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation's largest banking organizations, serving a broad range of consumer, commercial, corporate and institutional clients.   As of June 30, 2013, SunTrust had total assets of $171.5 billion and total deposits of $127.6 billion.  Through its flagship subsidiary, SunTrust Bank, the Company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic States and a full array of technology-based, 24-hour delivery channels.  The Company also serves clients in selected markets nationally.  Its primary businesses include deposit, credit, trust and investment services.  Through its various subsidiaries, the Company provides mortgage banking, asset management, securities brokerage, and capital market services. SunTrust's Internet address is

About Market Probe
Market Probe is a full-service global marketing research and consulting firm specializing in stakeholder measurement engagements as well as a wide array of custom research assignments. The firm seeks long-term partnerships with its clients, based on a team of professionals with research savvy, industry knowledge and technical experience. Market Probe's customer, brand and employee-satisfaction expertise reaches businesses around the globe. In addition to their corporate headquarters in the U.S., they have full-service research offices in eight countries. Market Probe appears among the Honomichl list of Top 50 U.S. Firms.

SOURCE SunTrust Banks, Inc.