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SunTrust Selects Mullen as Its Lead Agency

PRNewswire-FirstCall
ATLANTA
Oct 6, 2008

SunTrust Banks, Inc. announced today that it has selected Mullen as its new Lead Agency, which will encompass advertising and integrated brand communications responsibilities. The decision follows a competitive review process that included three finalists.

"The level of work from all finalists was top notch, making our decision that much harder," said Rilla Delorier, Executive Vice President and Chief Marketing Officer for SunTrust. "Ultimately, Mullen's presentation and ideas meshed best with our strategy and goals for conveying the brand image and value proposition SunTrust offers clients and potential clients. We look forward to forging a long and mutually beneficial partnership that ultimately serves the best interests of our clients and shareholders alike.

"These are uncertain times in our industry and we are eager to make sure that our clients, communities, and shareholders know that we remain focused on serving them," said Ms. Delorier. "Mullen understands our industry, our footprint, and our clients very well, and they realize how important it is for SunTrust to tell our story so that people seeking financial stability know that they have a solid financial institution that they can turn to."

"This is clearly a transformational time in the financial services industry and a time of significant opportunity for SunTrust," said Joe Grimaldi, CEO of Mullen. "We are very much looking forward to working with the SunTrust team to position their brand, products and services for continued growth."

Jane Bedford of The Bedford Group, an Atlanta-based strategic marketing and management consulting firm, led the review process on behalf of SunTrust.

About SunTrust

SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation's largest banking organizations, serving a broad range of consumer, commercial, corporate and institutional clients. As of June 30, 2008, SunTrust had total assets of $177.4 billion and total deposits of $119.8 billion. The Company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states and a full array of technology-based, 24-hour delivery channels. The Company also serves customers in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the Company provides mortgage banking, insurance, brokerage, investment management, equipment leasing and capital markets services. SunTrust's Internet address is suntrust.com.

About Mullen

Mullen is a full-service agency and an independent brand within the Interpublic Group of Companies. Mullen's client portfolio includes General Motors, Four Seasons Hotels and Resorts, Stride Rite Children's Group, Orbitz, The Stanley Works, MassMutual, La Quinta Inns & Suites, T.J. Maxx, Marshalls, U.S. Department of Defense, Royal Ahold, HSBC, XM Satellite Radio, Panera Bread, LendingTree, Match.com, Ask.com, Embarq, National Grid and Highmark Blue Cross Blue Shield. Headquartered in Wenham, Massachusetts, the agency operates offices in Winston-Salem, North Carolina; Detroit, Michigan; and Pittsburgh, Pennsylvania. For more on Mullen, visit http://www.mullen.com/ .

First Call Analyst:
FCMN Contact: hugh.suhr@suntrust.com

SOURCE: SunTrust Banks, Inc.

CONTACT: Hugh Suhr of SunTrust Banks, Inc., +1-404-827-6813


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