News Releases

Back to News Releases

SunTrust Selects masius as Its Business-to-Business Agency

PRNewswire
ATLANTA
Dec 7, 2005

SunTrust Banks, Inc. announced today that it has selected masius as its Business-to-Business Communications Agency, which will encompass strategic communications responsibilities for its Commercial, Corporate and Investment Banking lines of business, including Treasury Management Services. The decision follows a competitive review process that included four finalists.

"masius' proven track record and deep knowledge of financial services marketing makes them an ideal partner for addressing the specific marketing needs of our business-to-business segments," said Craig Kelly, Executive Vice President and Chief Marketing Officer for SunTrust.

"Partnering with SunTrust allows us to leverage our financial branding expertise to strengthen SunTrust's connection with key constituents in the business community," said Lisa Abbatiello, Senior Vice President and General Manager of masius New York. "SunTrust understands the value of building a strong brand and we are delighted they have chosen us for this opportunity."

About masius. masius is the corporate, business and financial services agency of the Publicis Groupe, the world's fourth largest communications holding company. The agency's clients include global organizations with enduring blue-chip reputations. Full service offices in New York and London are staffed with senior teams of professionals in branding, creative, production and account management. Current clients include ACE Limited, GMAC, Guardian Insurance, Jefferies & Co., National Geographic and Penn State's Smeal College of Business. masius is the recipient of Gold and Silver Telly Awards in 2004 and 2005 for excellence in broadcast. www.masius.com.

About SunTrust. SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation's largest banking organizations, serving a broad range of consumer, commercial, corporate and institutional clients. As of September 30, 2005, SunTrust had total assets of $172.4 billion and total deposits of $113.7 billion. The Company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states and a full array of technology-based, 24-hour delivery channels. The Company also serves customers in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the Company provides credit cards, mortgage banking, insurance, brokerage, equipment leasing and capital markets services. SunTrust's Internet address is suntrust.com.

SOURCE: SunTrust Banks, Inc.

CONTACT: Hugh Suhr of SunTrust, +1-404-827-6813; or Lisa Abbatiello of
masius, +1-212-468-3062


print email rss