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SunTrust Selects Y&R as Its Lead Agency

Nov 22, 2005

SunTrust Banks, Inc. announced today that it has selected Y&R as its new Lead Agency, which will encompass advertising and integrated brand communications responsibilities. The decision follows a four-month competitive review process that included four finalists.

"All of the participants made compelling presentations that made for a difficult decision," said Craig Kelly, Executive Vice President and Chief Marketing Officer for SunTrust. "Ultimately, Y&R stood out by possessing and conveying the key attributes we were seeking in a partner to assist us in extending the meaning and significance of our brand, to maximize the impact on our business."

"We're thrilled and honored to be chosen by SunTrust as their lead agency partner," said Mary Maroun, North American Managing Partner at Y&R New York. "SunTrust has done a remarkable job of defining their brand essence over the last twelve months and now our charge is to fully deploy our agency resources and talent to galvanize that vision throughout the organization and their multitude of different audiences, from the inside-out. We're excited about the tremendous potential and innovative marketing opportunities that lie ahead. Simply stated, we can't wait to get started."

Jane Bedford of The Bedford Group, an Atlanta-based strategic marketing and management consulting firm, led the review process on behalf of SunTrust.

About Y&R. With a unique combination of analytics, intuition and invention Y&R, a division of Young & Rubicam Brands, ignites the energy in our client partner's brands to differentiate those brands and create marketplace value for our client partners. Founded in 1923, our history is characterized by creativity, ingenuity and industry-leading excellence, making Y&R one of the world's leading full-service communications agencies. Our client partners are some of the world's most prestigious global corporations, including Cadbury Schweppes, Colgate Palmolive, Danone, Ford and Xerox. We have offices in key markets in the U.S. and Canada, however, we've deconstructed the traditional agency model by creating a North American network capable of instantaneously deploying and mobilizing talent and resources -- regardless of geographic origin -- to solve our client partners' business problems. Ann Fudge is Chairman and CEO of Y&R and Young & Rubicam Brands. Young & Rubicam Brands is a member of WPP. For more information, visit

About SunTrust. SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation's largest banking organizations, serving a broad range of consumer, commercial, corporate and institutional clients. As of September 30, 2005, SunTrust had total assets of $172.4 billion and total deposits of $113.7 billion. The Company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states and a full array of technology-based, 24-hour delivery channels. The Company also serves customers in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the Company provides credit cards, mortgage banking, insurance, brokerage,

equipment leasing and capital markets services. SunTrust's Internet address is

SOURCE: SunTrust Banks, Inc.

CONTACT: Hugh Suhr of SunTrust, +1-404-827-6813; or Scott Anderson of
Y&R, +1-949-754-2092